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ADMINISTRATOR I

Digital Engagement Coordinator

Recruitment #15-002586-0005

GRADE

THIS IS A CONTRACTUAL POSITION

GRADE 16

LOCATION OF POSITION

5401 Rue Saint Lo Drive, Reisterstown, MD 21136

Main Purpose of Job

The Maryland Emergency Management Agency (MEMA) is the agency of State government with primary responsibility and authority for emergency preparedness policy, and for coordinating hazard mitigation, incident response, and disaster recovery, helping to ensure that all Marylanders are prepared, making Maryland more resilient. This position reports to the Branch Manager of the External Outreach Branch, within the Preparedness Directorate, and has responsibility for promoting MEMA and the agency's associated preparedness programs by administering projects related to social media, digital engagement, and public outreach. The Digital Engagement Coordinator is the lead for MEMA's digital engagement and social media program and is responsible for regularly posting content and being aware of audience interaction. The Coordinator must possess strong social media content creation skills and extensive knowledge of the effective use of a variety of social media platforms. In addition, content creation includes the development of audio and visual material as well as written material, such as a blog and press releases. This also includes photography and video footage shooting, editing, and creating videos, public service announcements, and short films. Once developed, the Digital Engagement Coordinator has responsibility for marketing and deploying created preparedness content to an audience that includes both emergency managers and Maryland residents. This position operates within an on-call rotating schedule to attend to all emergencies on a statewide 24/7 basis. The position operates in the State Emergency Operations Center during activations.

POSITION DUTIES

  • Staff the State Emergency Operations Center (SEOC), including in a leadership/command role, upon activation for real-world events/incidents and exercises. Attend trainings and exercises and retain competencies to be appropriately prepared for SEOC staffing needs.  
  • Administers MEMA’s digital engagement program, including overseeing an engagement and marketing plan, with the purpose of increasing emergency preparedness for residents and businesses in Maryland and expanding MEMA’s audience.
  • Creates, publishes, and monitors digital content related to MEMA and preparedness on a variety of platforms that include, but are not limited to, social media applications, graphic, audio, and visual design, and written blog or other outreach material.
  • Develops crisis communications and press release material, especially during emergency situations and in digital formats.
  • Maintains the MEMA website and MD Prepares mobile app, including both routine updates and significant layout and operational changes.
  • Supports and participate in Preparedness Directorate and overall Agency initiatives and programs, as assigned by the Branch Manager, Preparedness Director, and/or Executive Director. Supports the MEMA Operations and Administration Directorates, as needed, including during activations of the State Emergency Operations Center. 

  LEVEL, FREQUENCY AND PURPOSE OF WORK CONTACTS:

 

  • Daily contact with External Outreach Branch staff members to coordinate efforts and collaborate on projects to augment outreach and marketing of the Branch’s programs. 
  • Daily contact with the External Outreach Branch Manager to review strategy and formulate a plan of action for the digital engagement program, as well as advise Branch Manager on opportunities for intra- and inter- agency collaboration through digital media.
  • Daily to weekly contact with the Preparedness Director and other Preparedness Directorate Branches (Adaptive Plans and Active Learning & Exercising) to ensure unity of effort for the Agency’s “Center for Preparedness Excellence.”
  • Weekly contact with other MEMA Directorates (Operations Support and Administration) to ensure unity of effort in creating a resilient Maryland. 
  • Regular contact with the Office of the Governor and the Director of Interagency Digital Engagement in order to develop and maintain the State’s social media presence.
  • Weekly contact with State of Maryland personnel involved in digital and social media to ensure a consistent, statewide message prior to, during, and after emergencies. ·      
  • Daily contact with the general public through social and traditional media to promote agency efforts, programs, and activities.
  • Regular contact with contractors working for MEMA as determined on a project by project basis.  

MINIMUM QUALIFICATIONS

Education: A Bachelor's degree from an accredited college or university.

Experience: Four years of experience in administrative staff or professional work.

Notes:

1. Additional experience in administrative staff or professional work may be substituted on a year-for-year basis for the required education.

2. Additional graduate level education at an accredited college or university may be substituted at the rate of 30 semester credit hours on a year to year basis for the required general experience.

3. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year to year basis for the required education and experience.

LICENSES, REGISTRATIONS AND CERTIFICATIONS

Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.

BENEFITS

FURTHER INSTRUCTIONS

TTY  Users: call via Maryland Relay

As an equal opportunity employer Maryland is committed to recruiting, retaining and promoting employees who are reflective of the State’s diversity.

The resulting certified eligible list for this recruitment may be used for similar positions in this or other State agencies.

We thank our Veterans for their service to our country, and encourage them to apply.




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