ADMINISTRATOR I (SPECIAL APPOINTMENT)

The Maryland Department of Commerce is seeking qualified applicants for the position of Marketing Data Analyst within the Division of Tourism, Film, and the Arts.  

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The World Trade Center – 401 E. Pratt Street, Baltimore, Maryland  21202

This position's primary responsibility will be to provide ongoing, sustainable, in-depth, and accurate insights, analysis and strategic perspectives within the marketing environment in support of the achievement of goals and applying those through fostering partnerships and deeper stakeholder relationships.

The Marketing Data Analyst will lead the strategy and execution of data collection, analysis, insights and reporting to gain a clear understanding of what does and does not work in the market. This position will focus on building dashboard, reports and mining data to uncover opportunities to drive visitor spending; provide analysis to owned data sources through zip code targeting and customer preference models to generate insight into customer behavior, trends, and preferences; determine visitation and the characteristics of the State’s visitor, economic impact of the State’s visitors and work with the Office of the Comptroller’s in evaluation of the performance of the Tourism Tax codes.

The selected employee will possess strong marketing, analytical and research skills; excellent interpersonal skills to work with high level public and private sector officials and maintain effective working relationships; excellent written and oral communication skills; and, the ability to handle multiple, concurrent and high priority projects.

Education: A Bachelor's degree from an accredited college or university in marketing, business, planning, economics, or information management and

Experience: Four years of responsible experience in professional work to include marketing, business/economic research, economic analysis or a closely related field. 

Notes:

1. Additional experience in professional work in mathematics, statistics, consumer behavior may be substituted on a year-for-year basis for the required education.

2. Additional graduate level education at an accredited college or university may be substituted at the rate of 30 semester credit hours on a year to year basis for the required general experience.

3. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year to year basis for the required education and experience.

Experience in the use of business databases  

Experience with economic development research tools including socio-economic data and survey analysis

Experience in interpreting statistical information  

Proficiency with the Microsoft Office Suite for Windows including Word, Excel, Access, and PowerPoint, Google Mail and/or other relevant software.   

STATE OF MARYLAND BENEFITS

 

If you have any questions about this recruitment, please contact the Department of Commerce at 410-767-6300.

It is highly preferred that you apply online at http://commerce.maryland.gov/commerce.  Click on Work at Commerce from the left side menu. If you are unable to apply online, please submit a resume to:

MARYLAND DEPARTMENT OF COMMERCE -OFFICE OF HUMAN RESOURCES

ATTN:  MARKETING DATA ANALYST

World Trade Center – 401 E. Pratt Street - 10th Floor

Baltimore, Maryland  21202

As an E-Verify and equal opportunity employer, Maryland is committed to recruiting, retaining and promoting employees who are reflective of the State’s diversity.

TTY  Users: call via Maryland Relay

We thank our Veterans for their service to our country, and encourage them to apply.